The Ministry of Commerce and Industry launched a service to measure customer satisfaction with the services it provides through electronic evaluation of the transaction service on its portals, in order to ensure the continuous development of the services provided by the Ministry and work to maintain them in the best possible manner. The Ministry said in a press statement that the service aims to measure the level of satisfaction with the services and transactions it provides and to fix any defect or problem facing customers electronically, affirming that customer satisfaction is measured by the applicant writing their comments on the e-portals when carrying out the transaction or after completing it. It explained that 5 icons appear to the customer to measure satisfaction with the services provided to them, when registering the transaction before printing the license, upon its completion, or even at the first stage when submitting the application, indicating that the customer may enter the comments they deem appropriate for the service by choosing one of the five options, namely "Excellent - Good - Satisfied - Bad - Angry", and ratings with which customers are not satisfied will be addressed to facilitate their transactions and complete them as quickly as possible. It stressed that, in handling the customer satisfaction measurement service for levels below excellent, the comment is taken from the application number and studied so that it can be remedied and avoided in the future, noting that a joint team from all sectors has been provided to complete transactions so that the customer does not face any difficulties or obstacles while submitting the application. It stated that the aim of this process (customer satisfaction measurement) is to provide distinguished services to customers with ease and convenience and to address whatever hinders that with complete transparency.
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